Intercultural Issues in Online Communication A German-Egyptian Comparison
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Schnitt 64,99 68,00 68,00 68,55
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Bester Preis: 51,95 (vom 21.09.2022)
1
9783639405965 - Verena Wiedmaier: Intercultural Issues in Online Communication
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Verena Wiedmaier

Intercultural Issues in Online Communication (2012)

Lieferung erfolgt aus/von: Deutschland DE PB NW RP

ISBN: 9783639405965 bzw. 363940596X, in Deutsch, AV Akademikerverlag Mai 2012, Taschenbuch, neu, Nachdruck.

68,00 + Versand: 15,50 = 83,50
unverbindlich
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
This item is printed on demand - Print on Demand Titel. Neuware - Revision with unchanged content. In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their inter net presence to different cultural groupings or even subcultures. The authors attempted to address this problem with an approach relatively new up to now. Global players have already realised their opportunities to add value to their company by setting up a high quality internet performance and a prop erly designed website. This raises the question whether these companies could use their basic home country website for all cultures or if any adaptation should be conducted. If so, it has to be determined on the one hand to what degree an adaptation still aligns with the corporate identity or on the other hand if the companies should rather respect the culture of the respective market they are operating in. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and services for a particular transnational consumer group. There fore, country-specific websites of companies rooted in different cultural origins are selected for this research, namely EgyptAir, Mercedes-Benz and SonyEricsson. This publication targets at companies seeking to develop a foreign market in particular the Arab cultural area. 196 pp. Englisch.
2
9783639405965 - Wiedmaier, Verena Söder, Britt Alexandra: Intercultural Issues in Online Communication
Wiedmaier, Verena Söder, Britt Alexandra

Intercultural Issues in Online Communication

Lieferung erfolgt aus/von: Deutschland DE PB NW

ISBN: 9783639405965 bzw. 363940596X, in Deutsch, Av Akademikerverlag, Taschenbuch, neu.

Lieferung aus: Deutschland, Versandkostenfrei.
buecher.de GmbH & Co. KG, [1].
Revision with unchanged content. In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their inter net presence to different cultural groupings or even subcultures. The authors attempted to address this problem with an approach relatively new up to now. Global players have already realised their opportunities to add value to their company by setting up a high quality internet performance and a prop erly designed website. This raises the question whether these companies could use their basic home country website for all cultures or if any adaptation should be conducted. If so, it has to be determined on the one hand to what degree an adaptation still aligns with the corporate identity or on the other hand if the companies should rather respect the culture of the respective market they are operating in. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and services for a particular transnational consumer group. There fore, country-specific websites of companies rooted in different cultural origins are selected for this research, namely EgyptAir, Mercedes-Benz and SonyEricsson. This publication targets at companies seeking to develop a foreign market in particular the Arab cultural area.196 S. 220 mmVersandfertig in 3-5 Tagen, Softcover.
3
9783639405965 - Verena Wiedmaier: Intercultural Issues in Online Communication : A German-Egyptian Comparison
Verena Wiedmaier

Intercultural Issues in Online Communication : A German-Egyptian Comparison (2012)

Lieferung erfolgt aus/von: Deutschland ~EN PB NW

ISBN: 9783639405965 bzw. 363940596X, vermutlich in Englisch, AV Akademikerverlag, Taschenbuch, neu.

Lieferung aus: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, AHA-BUCH GmbH [51283250], Einbeck, Germany.
nach der Bestellung gedruckt Neuware -Revision with unchanged content. In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their inter net presence to different cultural groupings or even subcultures. The authors attempted to address this problem with an approach relatively new up to now. Global players have already realised their opportunities to add value to their company by setting up a high quality internet performance and a prop erly designed website. This raises the question whether these companies could use their basic home country website for all cultures or if any adaptation should be conducted. If so, it has to be determined on the one hand to what degree an adaptation still aligns with the corporate identity or on the other hand if the companies should rather respect the culture of the respective market they are operating in. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and services for a particular transnational consumer group. There fore, country-specific websites of companies rooted in different cultural origins are selected for this research, namely EgyptAir, Mercedes-Benz and SonyEricsson. This publication targets at companies seeking to develop a foreign market in particular the Arab cultural area. 196 pp. Englisch, Books.
4
9783639405965 - Wiedmaier; Verena: Intercultural Issues in Online Communication
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Wiedmaier; Verena

Intercultural Issues in Online Communication (2012)

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland ~EN PB NW RP

ISBN: 9783639405965 bzw. 363940596X, vermutlich in Englisch, AV Akademikerverlag, Taschenbuch, neu, Nachdruck.

67,53 + Versand: 1,70 = 69,23
unverbindlich
Von Händler/Antiquariat, Ria Christie Collections [59718070], Uxbridge, United Kingdom.
PRINT ON DEMAND Book; New; Fast Shipping from the UK. Books.
5
363940596X - Verena Wiedmaier/ Britt Alexandra Söder: Intercultural Issues in Online Communication
Verena Wiedmaier/ Britt Alexandra Söder

Intercultural Issues in Online Communication

Lieferung erfolgt aus/von: Deutschland ~EN PB NW

ISBN: 363940596X bzw. 9783639405965, vermutlich in Englisch, AV Akademikerverlag, Taschenbuch, neu.

67,99 + Versand: 7,50 = 75,49
unverbindlich
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
6
9783639405965 - Verena Wiedmaier Britt Alexandra Soeder: Intercultural Issues in Online Communication
Verena Wiedmaier Britt Alexandra Soeder

Intercultural Issues in Online Communication (2012)

Lieferung erfolgt aus/von: Deutschland ~EN PB NW RP

ISBN: 9783639405965 bzw. 363940596X, vermutlich in Englisch, 196 Seiten, AV Akademikerverlag, Taschenbuch, neu, Nachdruck.

Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Moluna GmbH, [5901482].
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
7
9783639405965 - Verena Wiedmaier Britt Alexandra Soeder: Intercultural Issues in Online Communication
Verena Wiedmaier Britt Alexandra Soeder

Intercultural Issues in Online Communication (2012)

Lieferung erfolgt aus/von: Deutschland ~EN PB NW RP

ISBN: 9783639405965 bzw. 363940596X, vermutlich in Englisch, 196 Seiten, AV Akademikerverlag, Taschenbuch, neu, Nachdruck.

Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, Moluna GmbH, [5901482].
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
8
9783639405965 - Wiedmaier, Verena: Intercultural Issues in Online Communication
Symbolbild
Wiedmaier, Verena

Intercultural Issues in Online Communication (2012)

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland ~EN PB NW

ISBN: 9783639405965 bzw. 363940596X, vermutlich in Englisch, AV Akademikerverlag 2012-05, Taschenbuch, neu.

61,59 + Versand: 9,12 = 70,71
unverbindlich
Von Händler/Antiquariat, Chiron Media [55661942], Wallingford, United Kingdom.
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