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Autor: rentschler anne-marie - Museum Marketing: Competing In The…

Aus dem Archiv:
9780750680653 - Rentschler, Ruth; Hede, Anne-Marie: Museum Marketing - Buch

Rentschler, Ruth; Hede, Anne-Marie (?):

Museum Marketing (?)

Lieferung erfolgt aus/von: Vereinigte Staaten von AmerikaBuch ist in englischer SpracheNeuware, neues BuchEBook, E-Book, elektronisches Buch
ISBN:

9780750680653 (?) bzw. 0750680652

, in Englisch, Taylor and Francis, neu, E-Book
Ebook for download
Business, Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts. eBook
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Kategorie: Business
Daten vom 07.02.2017 13:14h
ISBN (andere Schreibweisen): 0-7506-8065-2, 978-0-7506-8065-3
Aus dem Archiv:
9780750680653 - Ruth Rentschler, Anne-marie Hede: Museum Marketing: Competing In The Global Marketplace - Buch

Ruth Rentschler, Anne-marie Hede (?):

Museum Marketing: Competing In The Global Marketplace (?)

Lieferung erfolgt aus/von: KanadaBuch ist in englischer SpracheNeuware, neues Buch
ISBN:

9780750680653 (?) bzw. 0750680652

, in Englisch, Taylor and Francis, neu
In Stock, plus shipping
Ruth Rentschler, Anne-marie Hede, Books, Business and Finance, Museum Marketing: Competing In The Global Marketplace, Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ¿customers¿; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers:* A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia* An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders:audience; funders; sponsors and government.* A particular focus on museum marketing in the 'Information Age'* Major case studies at the beginning and end of each section of the book, and smaller case studies within chaptersThe hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
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Kategorie: Books>Business and Finance
Daten vom 07.02.2017 13:14h
ISBN (andere Schreibweisen): 0-7506-8065-2, 978-0-7506-8065-3
Aus dem Archiv:
0750680652 - Ruth Rentschler; Anne-Marie Hede: Museum Marketing: Competing in the global marketplace - Buch

Ruth Rentschler; Anne-Marie Hede (?):

Museum Marketing: Competing in the global marketplace (?)

Lieferung erfolgt aus/von: Vereinigte Staaten von AmerikaBuch ist in englischer SpracheGebrauchtes Exemplar, keine Neues Buch. Abnützungs- und Gebrauchsspuren können sichtbar sein
ISBN:

0750680652 (?) bzw. 9780750680653

, in Englisch, Routledge, gebraucht
In Stock
business and finance,business and investing,global,marketing,marketing and sales,textbooks, Museum Marketing, Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as `customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age'* Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit m
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Kategorie: Marketing & Sales
Daten vom 07.02.2017 13:14h
ISBN (andere Schreibweisen): 0-7506-8065-2, 978-0-7506-8065-3
Aus dem Archiv:
9780750680653 - Rentschler, Ruth;Hede, Anne-Marie: Museum Marketing - Buch

Rentschler, Ruth;Hede, Anne-Marie (?):

Museum Marketing (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in englischer SpracheNeuware, neues Buch
ISBN:

9780750680653 (?) bzw. 0750680652

, in Englisch, Butterworth-Heinemann, Architectural Press, Netherlands, neu
0750680652
Competing in the Global Marketplace, Competing in the Global Marketplace
Kategorie: Bücher > Kunst Musik
Daten vom 07.02.2017 13:14h
ISBN (andere Schreibweisen): 0-7506-8065-2, 978-0-7506-8065-3
Aus dem Archiv:
9780750680653 - Museum Marketing - Buch

Museum Marketing (?)

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und NordirlandBuch ist in englischer SpracheNeuware, neues Buch
ISBN:

9780750680653 (?) bzw. 0750680652

, in Englisch, Butterworth-Heinemann, Architectural Press, Netherlands, neu
in-stock
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as customers; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age'* Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts. * The most up-to-date treatment of marketing museums with a global approach* Blend of academic and practitioner expertise to appeal to students and professionals seeking a contemporary and relevant approach* Features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying si.
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Daten vom 07.02.2017 13:14h
ISBN (andere Schreibweisen): 0-7506-8065-2, 978-0-7506-8065-3