The Science of Why, Decoding Human Motivation and Transforming Marketing Strategy
6 Angebote vergleichen

Von Händler/Antiquariat, THE SAINT BOOKSTORE [51194787], Southport, United Kingdom.
BRAND NEW, The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy, David Forbes, Why do consumers do what they do? What's really behind the choices they make? What moves them, what delights them, what truly fulfills them? And how can I reach them in their heart of hearts? Questions like these have probably vexed marketers since the days when shells and spears were the most popular Fast Moving Consumer Goods. The Science of Why will answer those challenges and change your vision of consumer marketing in the process. In this book Dr. Forbes brings together up-to-the-minute details of the new marketplace, advances in consumer research methods, and new information on uncovering, understanding, and targeting the emotional motivations that drive the actions of every consumer, all of the time. He has created a simple, easy to understand and easy to apply model of human motivation-a kind of 'periodic table' of motives that identifies, organizes, and explains the nine core motivations. This matrix contains all we need to know about why consumers do the things they do the way they do them. Dr. Forbes enhances his material with fascinating examples, anecdotes and illustrations, and supplements his narrative with real world marketing case studies. Sharing the insight, humor, and understanding he's gained from over 30 years as a psychologist, researcher, and marketing consultant to CEO's worldwide, he will deliver game-changing insights and tactics to help you connect the dots from consumer motivations to business bottom lines.

Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, HPB-Sapphire, TX, Dallas, [RE:5].
Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cd-om or access codes. Customer service is our top priority! Hardcover.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: USA.
Von Händler/Antiquariat, Ria Christie Collections.
Hardback. New. In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

Lieferung aus: Niederlande, 3-4 werkdagen.
bol.com.
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.Soort: Met illustraties;Taal: Engels;Afmetingen: 24x235x155 mm;Gewicht: 554,00 gram;Verschijningsdatum: juni 2015;Druk: 1;ISBN10: 1137502037;ISBN13: 9781137502032; Engelstalig | Hardcover | 2015.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, plus troškovi isporuke.
Hardback by D. Forbes.

Lieferung aus: Australien, Versandkostenfrei nach: USA.
Von Händler/Antiquariat, Media Mall.
Palgrave Macmillan, 2015. Hardcover. New. SKU: MM-27009624; EAN: 9781137502032.