Goodvertising - 8 Angebote vergleichen

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, greener_books_london.
Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters—Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment—it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility. 400 color illustrations, Hardcover, Ausgabe: 1, Label: Thames & Hudson, Thames & Hudson, Produktgruppe: Book, Publiziert: 2012-10-01, Studio: Thames & Hudson, Verkaufsrang: 1574309.

Lieferung aus: Niederlande, 3-4 werkdagen.
bol.com.
Can advertising be a force for good? How can a brand use advertising toearn the trust of an audience? Demonstrating a brand´s corporate conscienceor making audiences aware of its charitable or philanthropic activities is oneof the great creative challenges an advertising agency can be given.Here is a collection of outstanding and effective campaigns that communicatethe socially responsible nature of leading brands, products, and publicorganizations today. Deftly organized into ten chapters—Trans... Can advertising be a force for good? How can a brand use advertising toearn the trust of an audience? Demonstrating a brand´s corporate conscienceor making audiences aware of its charitable or philanthropic activities is oneof the great creative challenges an advertising agency can be given.Here is a collection of outstanding and effective campaigns that communicatethe socially responsible nature of leading brands, products, and publicorganizations today. Deftly organized into ten chapters—Transparency,Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness,Generosity, Insight, and Full Commitment—it both inspires through greatwork and explains the principles involved.Over ninety campaigns in a full array of media channels are featured,and each is accompanied by a detailed commentary on the work. Includinginterviews and insights from leading advertising strategists, the book providesa comprehensive overview for professional advertising creatives, brandstrategists, or anyone who works with a brand that values truth, trust, andresponsibility.Soort: Met illustraties;Taal: Engels;Afmetingen: 0x0x0 mm;Gewicht: 1,76 kg;Verschijningsdatum: september 2012;Druk: 1;ISBN10: 050051626X;ISBN13: 9780500516263; Engelstalig | Hardcover | 2012.

Lieferung aus: Frankreich, Habituellement expédié sous 24 h.
Von Händler/Antiquariat, Amazon.fr.
Broché, Label: LEDUC.S, LEDUC.S, Produktgruppe: Book, Publiziert: 2015-07-10, Studio: LEDUC.S, Verkaufsrang: 69312.

Lieferung aus: Frankreich, Expédition sous 1 à 2 jours ouvrés.
Von Händler/Antiquariat, Les Livres du Château.
Broché, Label: LEDUC.S, LEDUC.S, Produktgruppe: Book, Publiziert: 2015-07-10, Studio: LEDUC.S, Verkaufsrang: 69312.

Lieferung aus: Italien, Generalmente spedito in 24 ore.
Von Händler/Antiquariat, Amazon.it.
Copertina flessibile, Label: LEDUC.S, LEDUC.S, Produktgruppe: Libro, Publiziert: 2015-07-10, Studio: LEDUC.S.

Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Goodvertising~~Thomas-Kolster, Goodvertising: Creative Advertising That Cares.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Lieferart: Flat, Lieferung: Weltweit, Artikelstandort: W30RF Großbritannien.
Von Händler/Antiquariat, buyerlandnet - BUYERLAND NET MEDIA.
Festpreisangebot.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, 4-9 business days.