Planning for Power Advertising : A User's Manual for Students and Practitioners
3 Angebote vergleichen

Bester Preis: 18,08 (vom 07.07.2020)
1
9788132102106 - Luke van der Laan: Planning for Power Advertising : A User's Manual for Students and Practitioners
Luke van der Laan

Planning for Power Advertising : A User's Manual for Students and Practitioners

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland EN NW EB DL

ISBN: 9788132102106 bzw. 813210210X, in Englisch, Springer Singapore, neu, E-Book, elektronischer Download.

18,08 (£ 16,32)¹ + Versand: 7,74 (£ 6,99)¹ = 25,82 (£ 23,31)¹
unverbindlich
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Despatched same working day before 3pm.
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chaptersan approach that brings alive the concepts within, and helps readers discover the theory in practice.For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertisingsuch as media, event management and PRthis book provides an insight into how the strategic underpinning of advertising is built.
2
9788132102106 - Indra K. Vasil: Planning for Power Advertising : A User's Manual for Students and Practitioners
Indra K. Vasil

Planning for Power Advertising : A User's Manual for Students and Practitioners

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland EN NW EB DL

ISBN: 9788132102106 bzw. 813210210X, in Englisch, Springer Netherlands, neu, E-Book, elektronischer Download.

18,36 (£ 16,32)¹ + Versand: 11,24 (£ 9,99)¹ = 29,60 (£ 26,31)¹
unverbindlich
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Despatched same working day before 3pm.
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chaptersan approach that brings alive the concepts within, and helps readers discover the theory in practice.For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertisingsuch as media, event management and PRthis book provides an insight into how the strategic underpinning of advertising is built.
3
9788132102106 - Planning for Power Advertising als eBook von Anand Halve

Planning for Power Advertising als eBook von Anand Halve

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland EN NW EB DL

ISBN: 9788132102106 bzw. 813210210X, in Englisch, SAGE Publications, neu, E-Book, elektronischer Download.

Planning for Power Advertising ab 24.49 EURO A User's Manual for Students and Practitioners.
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