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9783668680746 - Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors - Buch
1

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2016) (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein gebundenes exemplar (Hardcover), kein TaschenbuchNeuware, neues Buch

ISBN: 9783668680746 (?) bzw. 3668680744, in Deutsch, Grin Verlag, gebundenes Buch, neu

Versandkostenfrei innerhalb von Deutschland
Von Händler/Antiquariat
Master´s Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today´s competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the Master´s Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today´s competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands. Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However, since materialism and possessiveness are regarded as negative personality traits and cannot strengthen the effect of satisfaction, trust and commitment on word-of-mouth it is recommended that marketers concentrate on positive dimensions of word-of-mouth and brand loyalty (i.e., trust and commitment) in order to build a strong customer relationship. Versandfertig in 3-5 Tagen Lieferzeit 1-2 Werktage
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Bestellnummer des Händlers: 52441509
Bestellnummer bei der Plattform Buecher.de: 197042409
Kategorie: Buch > Sozialwissenschaften, Recht & Wirtschaft > Wirtschaft > Werbung & Marketing
Daten vom 02.05.2018 16:07h
ISBN (andere Schreibweisen): 3-668-68074-4, 978-3-668-68074-6
9783668680746 - Isabel Angerer: Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors - Buch
2
Isabel Angerer (?):

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2018) (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues BuchNachdruck

ISBN: 9783668680746 (?) bzw. 3668680744, in Deutsch, Grin Verlag, Taschenbuch, neu, Nachdruck

Versandkostenfrei
Von Händler/Antiquariat, European-Media-Service Mannheim [1048135], Mannheim, Germany
This item is printed on demand for shipment within 3 working days.
Kommentar des Händlers/Antiquariats European-Media-Service Mannheim [1048135], Mannheim, Germany:
Händlerbewertung: 5, NEW BOOK, New
Bestellnummer bei der Plattform Abebooks.de: 22841186270
Daten vom 02.05.2018 16:07h
ISBN (andere Schreibweisen): 3-668-68074-4, 978-3-668-68074-6
9783668680746 - Angerer, Isabel: Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors - Buch
3
Angerer, Isabel (?):

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2017) (?)

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und NordirlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues BuchNachdruck

ISBN: 9783668680746 (?) bzw. 3668680744, in Deutsch, GRIN Verlag, Taschenbuch, neu, Nachdruck

49,44 + Versand: 4,70 = 54,14(unverbindlich)
Von Händler/Antiquariat, Ria Christie Collections [59718070], Uxbridge, United Kingdom
PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK.
Kommentar des Händlers/Antiquariats Ria Christie Collections [59718070], Uxbridge, United Kingdom:
Händlerbewertung: 5, NEW BOOK, New
Bestellnummer bei der Plattform Abebooks.de: 22842897152
Schlüsselwörter: ANTECEDENTS OF WORD-OF-MOUTH AS A COMPONENT BRAND LOYALTY TOWARDS LUXURY FASHION BRANDS AND ITS MODERATING FACTORS
Daten vom 02.05.2018 16:07h
ISBN (andere Schreibweisen): 3-668-68074-4, 978-3-668-68074-6
9783668680746 - Isabel Angerer: Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors - Buch
4
Isabel Angerer (?):

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2018) (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in englischer SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues Buch

ISBN: 9783668680746 (?) bzw. 3668680744, in Englisch, 80 Seiten, Grin Verlag, Taschenbuch, neu

Versandfertig in 3 - 4 Werktagen, Versandkostenfrei. Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, LitoA Buch- und Medienhandel
Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, King`s College London, course: International Marketing, language: English, abstract: In today's competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands. Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However, since materialism and possessiveness are regarded as negative personality traits and cannot strengthen the effect of satisfaction, trust and commitment on word-of-mouth it is recommended that marketers concentrate on positive dimensions of word-of-mouth and brand loyalty (i.e., trust and commitment) in order to build a strong customer relationship. Taschenbuch, Label: Grin Verlag, Grin Verlag, Produktgruppe: Book, Publiziert: 2018-04-18, Studio: Grin Verlag
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Bestellnummer bei der Plattform Amazon.de (Int.): QCxG9GHsD%2FFkA%2BgsdwnAfNpuj%2BFevIkUZXcs%2B2cs2eQ8sE4W3KcsNhYGFRWa7xqriOPXKs4ePSIOzVX5u57v259z%2BNgVqZmfODP4otuLhHwke%2F1XXF6nUsHe%2BFJrjCrW%2BP1ptbBn3fs3vNqjSFyNFAR7s9UInILP
Schlüsselwörter: Direkt, Forschung, Industriell, Multilevel, Produktmanagement, Telemarketing, Web Marketing, Weltweit, Fremdsprachige Bücher, Business, Karriere & Geld, Marketing & Verkauf
Daten vom 02.05.2018 16:07h
ISBN (andere Schreibweisen): 3-668-68074-4, 978-3-668-68074-6
9783668680746 - Angerer, Isabel: Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors - Buch
5
Angerer, Isabel (?):

Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors (2016) (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues Buch

ISBN: 9783668680746 (?) bzw. 3668680744, in Deutsch, Grin Verlag, Taschenbuch, neu

Versandkosten nach: Deutschland, Versandkostenfrei
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1]
Master's Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Kings College London, course: International Marketing, language: English, abstract: In today's competitive marketplace, companies need to establish a loyal customer base in order to be successful. In particular, the fashion industry relies on a loyal customer base and a good reputation to achieve sustainable financial growth. To survive the current challenges of growing competition, marketers must ensure that customers do not only develop a personal relationship with brands but also speak favourably of them. Prior research has focused on word-of-mouth as a component of brand loyalty and its antecedents. However, this topic turned out to be inadequately investigated in the specific context of luxury fashion brands. Hence, the aim of this study is to examine how satisfaction, trust and commitment but also socio-psychological factors influence the consumer and thus have an impact on word-of-mouth. The nature of this study led to a quantitative methodological approach: an online survey investigating the sources of word-of-mouth. As a conclusion, this paper confirmed that trust and commitment were among the most important predictor variables of word-of-mouth. The main finding was, however, that socio-psychological factors such as materialism, social identity and possessiveness also increased positive word-of-mouth. However, since materialism and possessiveness are regarded as negative personality traits and cannot strengthen the effect of satisfaction, trust and commitment on word-of-mouth it is recommended that marketers concentrate on positive dimensions of word-of-mouth and brand loyalty (i.e., trust and commitment) in order to build a strong customer relationship. 2018. 80 S. 210 mm Versandfertig in 3-5 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten)
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Kommentar des Händlers/Antiquariats buecher.de GmbH & Co. KG, [1]:
Händlerbewertung: 99.1%
Bestellnummer bei der Plattform Booklooker.de: A02k2OrN01ZZP
Daten vom 02.05.2018 16:07h
ISBN (andere Schreibweisen): 3-668-68074-4, 978-3-668-68074-6