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Brand Management consistent with Sustainability… - 9783668316812 -…

Aus unserem Archiv (derzeit nicht erhältlich):
9783668316812 - Alexander Veliki: Brand Management consistent with Sustainability - Buch

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Brand Management consistent with Sustainability (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheNeuware, neues BuchEBook, E-Book, elektronisches BuchArtikel zum herunterladen
ISBN:

9783668316812 (?) bzw. 3668316813

, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download
E-Book zum Download
Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, language: English, abstract: Brands represent a significant factor in business success, therefore brand management has long become a key issue for corporate management. The relevance of brand management is reflected by the global importance of brands for consumers, which creates economic value for the company. Accordingly, an increasing number of new brands are registred or expanded every year. Even in food retailing it has become normal to find wellknown brands, such as Chiquita bananas, what seemed to be impossible 30 years ago. Meanwhile, many international and global brands from different sectors has effectively developed (Apple, IBM, McDonald...). Currently, a remarkable development towards the idea of sustainability can be observed in brand management. Constant new reports about financial crises, natural disasters and product scandals have increased populations awareness of the vulnerability of environment and social systems and led the sustainability issue to a global trend. Brands reflect quality, emotions and trust, and make up a substantial share of the companys overall value. Similar factors play an important role also in the sustainability aspect. Responsible brands have usually high-quality products, enjoy the trust of their customers and are often the preferred suppliers and employers. Especially brands with a high value and reputation get involved in the topic of sustainability. It has long been considered that strong brands have an even bigger value for companies than buildings and assets. Therefore, an essential function for brand management is to build such a strong customer loyality that lead the buyers to refuse alternative brands, despite the low prices of competitors. Nowadays, building a strong brand seems doomed to failure if companies do not assume responsibility.
Kategorie: Bücher
Schlüsselwörter: Wirtschaft > Marketing,Verkauf
Daten vom 01.11.2016 23:24h
ISBN (andere Schreibweisen): 3-668-31681-3, 978-3-668-31681-2
Aus unserem Archiv (derzeit nicht erhältlich):
9783668316812 - Veliki, Alexander: Brand Management consistent with Sustainability (eBook, PDF) - Buch

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Brand Management consistent with Sustainability eBook PDF (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheNeuware, neues BuchEBook, E-Book, elektronisches Buch
ISBN:

9783668316812 (?) bzw. 3668316813

, in Deutsch, GRIN Verlag, neu, E-Book
Versandkostenfrei innerhalb von Deutschland
Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, language: English, abstract: Brands represent a significant factor in business success, therefore brand management has long become a key issue for corporate management. The relevance of brand management is reflected by the global importance of brands for consumers, which creates economic value for the company. Accordingly, an increasing Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, language: English, abstract: Brands represent a significant factor in business success, therefore brand management has long become a key issue for corporate management. The relevance of brand management is reflected by the global importance of brands for consumers, which creates economic value for the company. Accordingly, an increasing number of new brands are registerd or expanded every year. Even in food retailing it has become normal to find wellknown brands, such as Chiquita bananas, what seemed to be impossible 30 years ago. Meanwhile, many international and global brands from different sectors has effectively developed (Apple, IBM, McDonald...).Currently, a remarkable development towards the idea of sustainability can be observed in brand management. Constant new reports about financial crises, natural disasters and product scandals have increased population?s awareness of the vulnerability of environment and social systems and led the sustainability issue to a global trend. Brands reflect quality, emotions and trust, and make up a substantial share of the company?s overall value. Similar factors play an important role also in the sustainability aspect. Responsible brands have usually high-quality products, enjoy the trust of their customers and are often the preferred suppliers and employers.Especially brands with a high value and reputation get involved in the topic of sustainability. It has long been considered that strong brands have an even bigger value for companies than buildings and assets. Therefore, an essential function for brand management is to build such a strong customer loyality that lead the buyers to refuse alternative brands, despite the low prices of competitors. Nowadays, building a strong brand seems doomed to failure if companies do not assume responsibility. Lieferzeit 1-2 Werktage
Kategorie: E-Book
Daten vom 01.11.2016 23:24h
ISBN (andere Schreibweisen): 3-668-31681-3, 978-3-668-31681-2
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Aus unserem Archiv (derzeit nicht erhältlich):
9783668316812 - Alexander Veliki: Brand Management consistent with Sustainability - Buch

(?):

Brand Management consistent with Sustainability (2016) (?)

Lieferung erfolgt aus/von: SchweizBuch ist in deutscher SpracheNeuware, neues BuchEBook, E-Book, elektronisches Buch
ISBN:

9783668316812 (?) bzw. 3668316813

, in Deutsch, GRIN, neu, E-Book
Sofort per Download lieferbar
Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, language: English, abstract: Brands represent a significant factor in business success, therefore brand management has long become a key issue for corporate management. The relevance of ... Bachelor Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, language: English, abstract: Brands represent a significant factor in business success, therefore brand management has long become a key issue for corporate management. The relevance of brand management is reflected by the global importance of brands for consumers, which creates economic value for the company. Accordingly, an increasing number of new brands are registerd or expanded every year. Even in food retailing it has become normal to find wellknown brands, such as Chiquita bananas, what seemed to be impossible 30 years ago. Meanwhile, many international and global brands from different sectors has effectively developed (Apple, IBM, McDonald...). Currently, a remarkable development towards the idea of sustainability can be observed in brand management. Constant new reports about financial crises, natural disasters and product scandals have increased populations awareness of the vulnerability of environment and social systems and led the sustainability issue to a global trend. Brands reflect quality, emotions and trust, and make up a substantial share of the companys overall value. Similar factors play an important role also in the sustainability aspect. Responsible brands have usually high-quality products, enjoy the trust of their customers and are often the preferred suppliers and employers. Especially brands with a high value and reputation get involved in the topic of sustainability. It has long been considered that strong brands have an even bigger value for companies than buildings and assets. Therefore, an essential function for brand management is to build such a strong customer loyality that lead the buyers to refuse alternative brands, despite the low prices of competitors. Nowadays, building a strong brand seems doomed to failure if companies do not assume responsibility. PDF, 10.10.2016
Kategorie: eBooks > Fremdsprachige eBooks > Englische eBooks > Sach- & Fachthemen > Wirtschaft, eBook
Schlüsselwörter: Markenmanagement#sustainability#Nachhaltigkeit#Marke#nachhaltige Markenbildung
Daten vom 01.11.2016 23:24h
ISBN (andere Schreibweisen): 3-668-31681-3, 978-3-668-31681-2

9783668316812

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