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Working Mothers Buying Detergents. Only Price… - 9783668311343 -…

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Working Mothers Buying Detergents Only Price Matters (2016) (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues BuchNachdruck
ISBN:

9783668311343 (?) bzw. 366831134X

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This item is printed on demand - Print on Demand Neuware - Research paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: Despite numerous marketing mix studies of detergents very little academic investigation to determine its significant marketing attributes exists. This paper aims to determine among advertising, branding and pricing attributes, what working mothers significantly consider when buying a detergent. Allowing working mothers to assign values in each attribute, the conjoint analysis method was used to determine the derived importance instead of the stated importance. 20 pp. Englisch
Schlüsselwörter: MARKETING
Daten vom 02.11.2016 07:08h
ISBN (andere Schreibweisen): 3-668-31134-X, 978-3-668-31134-3
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Working Mothers Buying Detergents Only Price Matters (2016) (?)

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und NordirlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues BuchNachdruck
ISBN:

9783668311343 (?) bzw. 366831134X

, in Deutsch, GRIN Verlag, Taschenbuch, neu, Nachdruck
PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK.
Schlüsselwörter: WORKING MOTHERS BUYING DETERGENTS. ONLY PRICE MATTERS
Daten vom 02.11.2016 07:08h
ISBN (andere Schreibweisen): 3-668-31134-X, 978-3-668-31134-3
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9783668311343 - Vicente Salvador Montaño#Manuel S. Ortega: Working Mothers Buying Detergents. Only Price Matters - Buch

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Working Mothers Buying Detergents Only Price Matters (?)

Lieferung erfolgt aus/von: ÖsterreichBuch ist in deutscher SpracheNeuware, neues Buch
ISBN:

9783668311343 (?) bzw. 366831134X

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Working Mothers Buying Detergents. Only Price Matters, Research paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: Despite numerous marketing mix studies of detergents very little academic investigation to determine its significant marketing attributes exists. This paper aims to determine among advertising, branding and pricing attributes, what working mothers significantly consider when buying a detergent. Allowing working mothers to assign values in each attribute, the conjoint analysis method was used to determine the derived importance instead of the stated importance. This enables the generation of a regression model with a variability of 0.70, describing the working mothers' choice of detergent to reveal that price with a positive coefficient of 4.58, very high, p-value of 0.013, significant is the only attribute that emerge considerable, compared with brand with a positive coefficient of 0.83, very low, p-value of 0.61, not significant. Moreover, there were no significant difference among working mothers when grouped according to their employment status (full-time, part time or self-employed), civil status (single parent or married) and level of income (low, moderate or high). This implies that working mothers remains to be a market niche without any sub niche in the detergent market. Pricing strategy is the key for detergent companies who wanted to enter, maintain or increase their market share.
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Kategorie: Bücher / Fremdsprachige Bücher / Englische Bücher
Schlüsselwörter: Bücher
Daten vom 02.11.2016 07:08h
ISBN (andere Schreibweisen): 3-668-31134-X, 978-3-668-31134-3
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9783668311343 - Montaño, Vicente Salvador; Ortega, Manuel S.: Working Mothers Buying Detergents. Only Price Matters - Buch

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Working Mothers Buying Detergents Only Price Matters (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein gebundenes exemplar (Hardcover), kein TaschenbuchNeuware, neues Buch
ISBN:

9783668311343 (?) bzw. 366831134X

, in Deutsch, Grin Verlag; Grin Verlag, gebundenes Buch, neu
Versandkostenfrei innerhalb von Deutschland
Research paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: Despite numerous marketing mix studies of detergents very little academic investigation to determine its significant marketing attributes exists. This paper aims to determine among advertising, branding and pricing attributes, what working mothers significantly consider when buying a detergent. Allowing working mothers to Research paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: Despite numerous marketing mix studies of detergents very little academic investigation to determine its significant marketing attributes exists. This paper aims to determine among advertising, branding and pricing attributes, what working mothers significantly consider when buying a detergent. Allowing working mothers to assign values in each attribute, the conjoint analysis method was used to determine the derived importance instead of the stated importance. This enables the generation of a regression model with a variability of 0.70, describing the working mothers´ choice of detergent to reveal that price with a positive coefficient of 4.58, very high, p-value of 0.013, significant is the only attribute that emerge considerable, compared with brand with a positive coefficient of 0.83, very low, p-value of 0.61, not significant. Moreover, there were no significant difference among working mothers when grouped according to their employment status (full-time, part time or self-employed), civil status (single parent or married) and level of income (low, moderate or high). This implies that working mothers remains to be a market niche without any sub niche in the detergent market. Pricing strategy is the key for detergent companies who wanted to enter, maintain or increase their market share. Lieferzeit 1-2 Werktage
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Kategorie: Buch > Sozialwissenschaften, Recht & Wirtschaft > Wirtschaft > Werbung & Marketing
Daten vom 02.11.2016 07:08h
ISBN (andere Schreibweisen): 3-668-31134-X, 978-3-668-31134-3
Aus unserem Archiv (derzeit nicht erhältlich):
9783668311343 - Vicente Salvador Montaño#Manuel S. Ortega: Working Mothers Buying Detergents. Only Price Matters - Buch

(?):

Working Mothers Buying Detergents Only Price Matters (2016) (?)

Lieferung erfolgt aus/von: SchweizBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues Buch
ISBN:

9783668311343 (?) bzw. 366831134X

, in Deutsch, GRIN, Taschenbuch, neu
Versandfertig innert 6 - 9 Tagen
Working Mothers Buying Detergents. Only Price Matters, Research paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: Despite numerous marketing mix studies of detergents very little academic investigation to determine its significant marketing attributes exists. This paper aims to determine among advertising, branding and pricing attributes, what working mothers significantly consider when buying a detergent. Allowing working mothers to assign values in each attribute, the conjoint analysis method was used to determine the derived importance instead of the stated importance. This enables the generation of a regression model with a variability of 0.70, describing the working mothers´ choice of detergent to reveal that price with a positive coefficient of 4.58, very high, p-value of 0.013, significant is the only attribute that emerge considerable, compared with brand with a positive coefficient of 0.83, very low, p-value of 0.61, not significant. Moreover, there were no significant difference among working mothers when grouped according to their employment status (full-time, part time or self-employed), civil status (single parent or married) and level of income (low, moderate or high). This implies that working mothers remains to be a market niche without any sub niche in the detergent market. Pricing strategy is the key for detergent companies who wanted to enter, maintain or increase their market share. Taschenbuch, 2016
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Kategorie: Bücher > Fremdsprachige Bücher > Englische Bücher, Buch (dtsch.)
Schlüsselwörter: Marketing
Daten vom 02.11.2016 07:08h
ISBN (andere Schreibweisen): 3-668-31134-X, 978-3-668-31134-3
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9783668311343

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