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Aus dem Archiv:
9783639408775 - Paul Bucchi: Customizing Internet Marketing - Buch

(?):

Customizing Internet Marketing (2012) (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues BuchNachdruck
ISBN:

9783639408775 (?) bzw. 3639408772

, in Deutsch, Av Akademikerverlag Mai 2012, Taschenbuch, neu, Nachdruck
This item is printed on demand - Print on Demand Titel. - Revision with unchanged content. An organization is often required to implement some form of Personalization as part of its Customer Relationship Management efforts in order to gain a competitive advantage within its industry. This goal is often accomplished by developing a method to organize and analyze consumer demographic and psychographic data, in an effort to discover trends in the purchasing behaviors of specific customer segments. Therefore, the primary purpose of this research study was to utilize an Internet Consumer Purchasing Behavior survey to determine if a universal set of business rules could be established and addressed four questions, including: (a) How can the Resource Theory be used to effectively describe the various resource categories in the Internet Environment: (b) How can the Resource Theory effectively be used to predict consumer exchange behavior in the Internet Environment: (c) What effect does including an additional resource have on the likelihood of a consumer exchanging various resources in the Internet environment for money: (d) How can the six categories of the Resource Theory be used as an effective foundation for creating the decision support entity of a Content Personalization Marketing Application This book is addressed towards Organizations with e-Commerce initiatives, Internet-based Marketers, Customer Relationship Management System Devlopers, and Social Psycologists. 272 pp. Englisch
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Daten vom 18.10.2014 08:16h
ISBN (andere Schreibweisen): 3-639-40877-2, 978-3-639-40877-5
Aus dem Archiv:
9783639408775 - Bucchi, Paul: Customizing Internet Marketing: The Use of Consumer Behavioral Knowlegde in Personalization - Buch

(?):

Customizing Internet Marketing The Use of Consumer Behavioral Knowlegde in Personalization (2012) (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues BuchNachdruck
ISBN:

9783639408775 (?) bzw. 3639408772

, in Deutsch, AV Akademikerverlag, Taschenbuch, neu, Nachdruck
This item is printed on demand for shipment within 3 working days.
Daten vom 18.10.2014 08:16h
ISBN (andere Schreibweisen): 3-639-40877-2, 978-3-639-40877-5
Aus dem Archiv:
9783639408775 - Bucchi, Paul: Customizing Internet Marketing - Buch

(?):

Customizing Internet Marketing (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues Buch
ISBN:

9783639408775 (?) bzw. 3639408772

, in Deutsch, Av Akademikerverlag, Taschenbuch, neu
Versandkostenfrei
Revision with unchanged content. An organization is often required to implement some form of Personalization as part of its Customer Relationship Management efforts in order to gain a competitive advantage within its industry. This goal is often accomplished by developing a method to organize and analyze consumer demographic and psychographic data, in an effort to discover trends in the purchasing behaviors of specific customer segments. Therefore, the primary purpose of this research study was to utilize an Internet Consumer Purchasing Behavior survey to determine if a universal set of business rules could be established and addressed four questions, including: (a) How can the Resource Theory be used to effectively describe the various resource categories in the Internet Environment: (b) How can the Resource Theory effectively be used to predict consumer exchange behavior in the Internet Environment: (c) What effect does including an additional resource have on the likelihood of a consumer exchanging various resources in the Internet environment for money: (d) How can the six categories of the Resource Theory be used as an effective foundation for creating the decision support entity of a Content Personalization Marketing Application? This book is addressed towards Organizations with e-Commerce initiatives, Internet-based Marketers, Customer Relationship Management System Devlopers, and Social Psycologists.272 S. 220 mmVersandfertig in 3-5 Tagen, Softcover
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Daten vom 18.10.2014 08:16h
ISBN (andere Schreibweisen): 3-639-40877-2, 978-3-639-40877-5
Aus dem Archiv:
9783639408775 - Bucchi, Paul: Customizing Internet Marketing - Buch

(?):

Customizing Internet Marketing (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheNeuware, neues Buch
ISBN:

9783639408775 (?) bzw. 3639408772

, in Deutsch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, neu
zzgl. Versandkosten, Sofort lieferbar
The Use of Consumer Behavioral Knowlegde in Personalization, The Use of Consumer Behavioral Knowlegde in Personalization
Kategorie: Bücher > Wissenschaft > Wirtschaftswissenschaft
Daten vom 18.10.2014 08:16h
ISBN (andere Schreibweisen): 3-639-40877-2, 978-3-639-40877-5
Aus dem Archiv:
9783639408775 - Paul Bucchi: Customizing Internet Marketing - Buch

(?):

Customizing Internet Marketing (2012) (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues BuchNachdruck
ISBN:

9783639408775 (?) bzw. 3639408772

, in Deutsch, AV Akademikerverlag Mai 2012, Taschenbuch, neu, Nachdruck
This item is printed on demand - Print on Demand Titel. Neuware - Revision with unchanged content. An organization is often required to implement some form of Personalization as part of its Customer Relationship Management efforts in order to gain a competitive advantage within its industry. This goal is often accomplished by developing a method to organize and analyze consumer demographic and psychographic data, in an effort to discover trends in the purchasing behaviors of specific customer segments. Therefore, the primary purpose of this research study was to utilize an Internet Consumer Purchasing Behavior survey to determine if a universal set of business rules could be established and addressed four questions, including: (a) How can the Resource Theory be used to effectively describe the various resource categories in the Internet Environment: (b) How can the Resource Theory effectively be used to predict consumer exchange behavior in the Internet Environment: (c) What effect does including an additional resource have on the likelihood of a consumer exchanging various resources in the Internet environment for money: (d) How can the six categories of the Resource Theory be used as an effective foundation for creating the decision support entity of a Content Personalization Marketing Application This book is addressed towards Organizations with e-Commerce initiatives, Internet-based Marketers, Customer Relationship Management System Devlopers, and Social Psycologists. 272 pp. Englisch
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Daten vom 23.09.2015 17:13h
ISBN (andere Schreibweisen): 3-639-40877-2, 978-3-639-40877-5

9783639408775

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