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Aus dem Archiv:
9783639405293 - Marchlewski, Thomas: I Die therefore I Buy: Applications of Terror Management Theory to Consumer Behavior Research - Buch

(?):

I Die therefore I Buy Applications of Terror Management Theory to Consumer Behavior Research (2012) (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues BuchNachdruck
ISBN:

9783639405293 (?) bzw. 3639405293

, in Deutsch, AV Akademikerverlag, Taschenbuch, neu, Nachdruck
This item is printed on demand for shipment within 3 working days.
Daten vom 18.10.2014 08:40h
ISBN (andere Schreibweisen): 3-639-40529-3, 978-3-639-40529-3
Aus dem Archiv:
9783639405293 - Thomas Marchlewski: I Die therefore I Buy - Buch

(?):

I Die therefore I Buy (2012) (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues BuchNachdruck
ISBN:

9783639405293 (?) bzw. 3639405293

, in Deutsch, Av Akademikerverlag Mai 2012, Taschenbuch, neu, Nachdruck
This item is printed on demand - Print on Demand Titel. - Revision with unchanged content. Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives. 156 pp. Englisch
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Daten vom 18.10.2014 08:40h
ISBN (andere Schreibweisen): 3-639-40529-3, 978-3-639-40529-3
Aus dem Archiv:
9783639405293 - Marchlewski, Thomas: I Die therefore I Buy - Buch

(?):

I Die therefore I Buy (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues Buch
ISBN:

9783639405293 (?) bzw. 3639405293

, in Deutsch, Av Akademikerverlag, Taschenbuch, neu
Versandkostenfrei
Revision with unchanged content. Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives.156 S. 220 mmVersandfertig in 3-5 Tagen, Softcover
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Daten vom 18.10.2014 08:40h
ISBN (andere Schreibweisen): 3-639-40529-3, 978-3-639-40529-3
Aus dem Archiv:
9783639405293 - Marchlewski, Thomas: I Die therefore I Buy - Buch

(?):

I Die therefore I Buy (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheNeuware, neues Buch
ISBN:

9783639405293 (?) bzw. 3639405293

, in Deutsch, VDM Verlag Dr. Müller, Saarbrücken, Deutschland, neu
zzgl. Versandkosten, Sofort lieferbar
Applications of Terror Management Theory to Consumer Behavior Research, Applications of Terror Management Theory to Consumer Behavior Research
Kategorie: Bücher > Wissenschaft > Wirtschaftswissenschaft
Daten vom 18.10.2014 08:40h
ISBN (andere Schreibweisen): 3-639-40529-3, 978-3-639-40529-3
Aus dem Archiv:
9783639405293 - Thomas Marchlewski: I Die therefore I Buy - Buch

(?):

I Die therefore I Buy (2012) (?)

Lieferung erfolgt aus/von: DeutschlandBuch ist in deutscher SpracheDieses Buch ist ein Taschenbuch (Softcover bzw. Paperback)Neuware, neues BuchNachdruck
ISBN:

9783639405293 (?) bzw. 3639405293

, in Deutsch, AV Akademikerverlag Mai 2012, Taschenbuch, neu, Nachdruck
This item is printed on demand - Print on Demand Titel. Neuware - Revision with unchanged content. Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives. 156 pp. Englisch
Mehr…
Daten vom 23.09.2015 17:44h
ISBN (andere Schreibweisen): 3-639-40529-3, 978-3-639-40529-3

9783639405293

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