Financial Times Marketing Casebook ("Financial Times") (Financial Times Series)
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Bester Preis: € 0,83 (vom 26.11.2016)1
Ft Marketing Casebook, The Financial Times Marketing Casebook (1997)
EN PB NWISBN: 9780273620587 bzw. 0273620584, in Englisch, Pearson Education, Taschenbuch, neu.
Lieferung aus: Niederlande, Vermoedelijk 4-6 weken.
bol.com.
This book is about the practice of marketing - doing it, sometimes getting it right, sometimes getting it wrong, fixing it and learning from the experience. It is a collection of topical articles representing the best and worst of marketing. Each article is accompanied by a series of questions designed to encourage thought about whether or not the theories of marketing can be useful to help explain a firm's actions. Each of the 25 chapters contains a brief introduction to the subject area whic... This book is about the practice of marketing - doing it, sometimes getting it right, sometimes getting it wrong, fixing it and learning from the experience. It is a collection of topical articles representing the best and worst of marketing. Each article is accompanied by a series of questions designed to encourage thought about whether or not the theories of marketing can be useful to help explain a firm's actions. Each of the 25 chapters contains a brief introduction to the subject area which is then summarised into key points with which the student should be familiar. Three-four articles make up the main body of each chapter and the subject areas are brought to life through questions and opportunities for presentations, debates, background research and discussion. The Financial Times Marketing Casebook is unique in the way it applies theories, concepts and frameworks to detailed, topical examples of marketing in practice. The book has been designed to be used alongside Brassington and Pettitt's Principles of Marketing, so students with this as their core text will especially benefit.Taal: Engels;Afmetingen: 245x189 mm;Gewicht: 480,00 gram;Verschijningsdatum: september 1997;ISBN10: 0273620584;ISBN13: 9780273620587; Engelstalig | Paperback | 1997.
bol.com.
This book is about the practice of marketing - doing it, sometimes getting it right, sometimes getting it wrong, fixing it and learning from the experience. It is a collection of topical articles representing the best and worst of marketing. Each article is accompanied by a series of questions designed to encourage thought about whether or not the theories of marketing can be useful to help explain a firm's actions. Each of the 25 chapters contains a brief introduction to the subject area whic... This book is about the practice of marketing - doing it, sometimes getting it right, sometimes getting it wrong, fixing it and learning from the experience. It is a collection of topical articles representing the best and worst of marketing. Each article is accompanied by a series of questions designed to encourage thought about whether or not the theories of marketing can be useful to help explain a firm's actions. Each of the 25 chapters contains a brief introduction to the subject area which is then summarised into key points with which the student should be familiar. Three-four articles make up the main body of each chapter and the subject areas are brought to life through questions and opportunities for presentations, debates, background research and discussion. The Financial Times Marketing Casebook is unique in the way it applies theories, concepts and frameworks to detailed, topical examples of marketing in practice. The book has been designed to be used alongside Brassington and Pettitt's Principles of Marketing, so students with this as their core text will especially benefit.Taal: Engels;Afmetingen: 245x189 mm;Gewicht: 480,00 gram;Verschijningsdatum: september 1997;ISBN10: 0273620584;ISBN13: 9780273620587; Engelstalig | Paperback | 1997.
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The FT Marketing Casebook (Financial Times Series) (1997)
EN PBISBN: 9780273620587 bzw. 0273620584, in Englisch, Financial Times/ Prentice Hall, Taschenbuch.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: USA.
Von Händler/Antiquariat, Bookbarn International.
Financial Times/ Prentice Hall, 1997. Paperback. Used; Good. Ships from the UK within 24 hours. Your purchase helps support authors through the Book Author Resale Right. Bookbarn International Inventory #2183048.
Von Händler/Antiquariat, Bookbarn International.
Financial Times/ Prentice Hall, 1997. Paperback. Used; Good. Ships from the UK within 24 hours. Your purchase helps support authors through the Book Author Resale Right. Bookbarn International Inventory #2183048.
3
The Ft Marketing Casebook (Financial Times Series) (1997)
EN PB US FEISBN: 9780273620587 bzw. 0273620584, in Englisch, Financial Times/ Prentice Hall, Taschenbuch, gebraucht, Erstausgabe.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, Bookbarn International, Somerset, Bristol, [RE:5].
Ships from the UK within 24 hours. Your purchase supports authors through the Book Author Resale Right. Paperback, 1.
Von Händler/Antiquariat, Bookbarn International, Somerset, Bristol, [RE:5].
Ships from the UK within 24 hours. Your purchase supports authors through the Book Author Resale Right. Paperback, 1.
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Financial Times Marketing Casebook ("Financial Times") (Financial Times Series) (1997)
EN PBISBN: 9780273620587 bzw. 0273620584, in Englisch, Financial Times Management, Taschenbuch.
Lieferung aus: Vereinigte Staaten von Amerika, Versandkosten nach: USA.
Von Händler/Antiquariat, Ergodebooks.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
Von Händler/Antiquariat, Ergodebooks.
Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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The Ft Marketing Casebook (Financial Times Series) (1997)
EN PB USISBN: 9780273620587 bzw. 0273620584, in Englisch, Financial Times/ Prentice Hall, Taschenbuch, gebraucht.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, AwesomeBooksUK, OXON, PO BOX 318, [RE:5].
Paperback.
Von Händler/Antiquariat, AwesomeBooksUK, OXON, PO BOX 318, [RE:5].
Paperback.
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