The Cash Register Rings Non-stop: The Amazing Transformation of Eu Yan Sang
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Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, RushLtd.
'The Cash Register Rings Non-stop' is a book about brand marketing with many successful real-life case studies from Eu Yan Sang, a premium brand of Traditional Chinese Medicine (TCM) products today. Anyone in the marketing line will find this book useful, as it contains successful examples that show how Eu Yan Sang used the right strategies to deal with problems and also their ways in adapting to changes in order to achieve success. For every successful brand name, there is sure to be an enterpreneur behind it. In this case, it s the author of this book, Lok Eng Hock, the Managing Director of Eu Yan Sang, who believes that regardless of the present or future, the only winning method is to be flexible and change according to the situation, as corporate organisations in this era of global transformation face fierce competition from competitors who are always changing their management styles. This book contains Lok's 'secret' business tactics which broke through traditional boundaries for so many years. Eu Yan Sang's success in Malaysia was achieved under Lok Eng Hock's management concept of going from tradition to innovation. With his modern and creative branding ideas, he managed to turn a traditional Chinese medical hall into a leader in the TCM industry. He also succeeded in turning this heritage brand name of Eu Yan Sang into a name that shines in the modern market. This book also talks about why, as the product-driven era is now a thing of the past, it is important to know that the latest competition in the market is no more a competition between products, but a competition of philosophies and concepts. 'The Cash Register Rings Non-stop' is about keeping up with the times, changing and conforming to the needs of people, creating exclusive products, exploiting a niche market, psychological marketing and cultural marketing, taking advantage of situations, working with marketing strategies that overturned traditional boundaries, going back to tradition. Paperback, Ausgabe: 1st, Label: Marshall Cavendish Editions, Marshall Cavendish Editions, Produktgruppe: Book, Publiziert: 2007-01-25, Studio: Marshall Cavendish Editions, Verkaufsrang: 8884217.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 24 hours.
Von Händler/Antiquariat, bargainbookstores-.
'The Cash Register Rings Non-stop' is a book about brand marketing with many successful real-life case studies from Eu Yan Sang, a premium brand of Traditional Chinese Medicine (TCM) products today. Anyone in the marketing line will find this book useful, as it contains successful examples that show how Eu Yan Sang used the right strategies to deal with problems and also their ways in adapting to changes in order to achieve success. For every successful brand name, there is sure to be an enterpreneur behind it. In this case, it s the author of this book, Lok Eng Hock, the Managing Director of Eu Yan Sang, who believes that regardless of the present or future, the only winning method is to be flexible and change according to the situation, as corporate organisations in this era of global transformation face fierce competition from competitors who are always changing their management styles. This book contains Lok's 'secret' business tactics which broke through traditional boundaries for so many years. Eu Yan Sang's success in Malaysia was achieved under Lok Eng Hock's management concept of going from tradition to innovation. With his modern and creative branding ideas, he managed to turn a traditional Chinese medical hall into a leader in the TCM industry. He also succeeded in turning this heritage brand name of Eu Yan Sang into a name that shines in the modern market. This book also talks about why, as the product-driven era is now a thing of the past, it is important to know that the latest competition in the market is no more a competition between products, but a competition of philosophies and concepts. 'The Cash Register Rings Non-stop' is about keeping up with the times, changing and conforming to the needs of people, creating exclusive products, exploiting a niche market, psychological marketing and cultural marketing, taking advantage of situations, working with marketing strategies that overturned traditional boundaries, going back to tradition. Paperback, Ausgabe: 1st, Label: Marshall Cavendish Editions, Marshall Cavendish Editions, Produktgruppe: Book, Publiziert: 2007-01-25, Studio: Marshall Cavendish Editions, Verkaufsrang: 8884217.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Usually dispatched within 1-2 business days, zzgl. Versandkosten (wenn der Anbieter in Ihr Land liefert).
Von Händler/Antiquariat, Nearfine.
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Lieferung aus: Italien, Generalmente spedito in 4-5 giorni lavorativi.
Von Händler/Antiquariat, nearfine-italia.
Copertina flessibile, Produktgruppe: Libro.

Lieferung aus: Kanada, Usually ships within 1 - 2 business days.
Von Händler/Antiquariat, Nearfine.
Paperback, Produktgruppe: Book.