Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business? (Paperback)
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Bester Preis: 44,99 (vom 26.10.2018)
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9783960953296 - Anonym: Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business? (Paperback)
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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business? (Paperback) (2018)

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland DE PB NW

ISBN: 9783960953296 bzw. 3960953291, in Deutsch, Bod Third Party Titles, United States, Taschenbuch, neu.

81,01 + Versand: 3,38 = 84,39
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Von Händler/Antiquariat, The Book Depository EURO [60485773], London, United Kingdom.
Language: English. Brand new Book. 40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. Studies confirm that these companies are able to reach higher profits through dynamic pricing. But the federal ministry of consumer protection sees the price transparency for consumers at risk. This publication shows how new and existing customers react to dynamic pricing techniques. It examines if regular customers have a different price fairness perception than new customers. Customers often react with dissatisfaction and complaining when they notice a disadvantage due to dynamic pricing. Their dissatisfaction can have a long-term impact on the buyer-seller relationship as well as the company's reputation and profits. Therefore, price fairness perception is crucial for dynamic pricing strategies. Keywords: - Dynamic Pricing; - Status-based Dynamic Pricing; - Consumer Dissatisfaction; - Price Transparency; - New Customers; - Regular Customers.
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9783960953296 - Anonym: Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?

Lieferung erfolgt aus/von: Deutschland DE PB NW

ISBN: 9783960953296 bzw. 3960953291, in Deutsch, Studylab, Taschenbuch, neu.

Lieferung aus: Deutschland, Versandkosten nach: Deutschland, Versandkostenfrei.
Von Händler/Antiquariat, buecher.de GmbH & Co. KG, [1].
40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. Studies confirm that these companies are able to reach higher profits through dynamic pricing. But the federal ministry of consumer protection sees the price transparency for consumers at risk. This publication shows how new and existing customers react to dynamic pricing techniques. It examines if regular customers have a different price fairness perception than new customers. Customers often react with dissatisfaction and complaining when they notice a disadvantage due to dynamic pricing. Their dissatisfaction can have a long-term impact on the buyer-seller relationship as well as the company's reputation and profits. Therefore, price fairness perception is crucial for dynamic pricing strategies. Keywords: - Dynamic Pricing - Status-based Dynamic Pricing - Consumer Dissatisfaction - Price Transparency - New Customers - Regular Customers 2018. 148 S. 210 mm Versandfertig in 3-5 Tagen, Softcover, Neuware, offene Rechnung (Vorkasse vorbehalten).
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9783960953296 - Anonym: Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business? (2018)

Lieferung erfolgt aus/von: Deutschland EN PB NW FE

ISBN: 9783960953296 bzw. 3960953291, in Englisch, 146 Seiten, Studylab, Taschenbuch, neu, Erstausgabe.

Lieferung aus: Deutschland, Versandfertig in 3 - 4 Werktagen, Versandkostenfrei. Tatsächliche Versandkosten können abweichen.
Von Händler/Antiquariat, LitoA Buch- und Medienhandel.
40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. Studies confirm that these companies are able to reach higher profits through dynamic pricing. But the federal ministry of consumer protection sees the price transparency for consumers at risk. This publication shows how new and existing customers react to dynamic pricing techniques. It examines if regular customers have a different price fairness perception than new customers. Customers often react with dissatisfaction and complaining when they notice a disadvantage due to dynamic pricing. Their dissatisfaction can have a long-term impact on the buyer-seller relationship as well as the company's reputation and profits. Therefore, price fairness perception is crucial for dynamic pricing strategies. Keywords: - Dynamic Pricing; - Status-based Dynamic Pricing; - Consumer Dissatisfaction; - Price Transparency; - New Customers; - Regular Customers, Taschenbuch, Ausgabe: 1, Label: Studylab, Studylab, Produktgruppe: Book, Publiziert: 2018-10-01, Studio: Studylab.
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9783960953296 - Anonym: Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika DE PB NW

ISBN: 9783960953296 bzw. 3960953291, in Deutsch, Studylab, Taschenbuch, neu.

50,37 ($ 57,50)¹
unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
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