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9783668574977 - Basso, Patrizio: Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China (eBook, PDF) - Buch
1
Basso, Patrizio (?):

Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China (eBook, PDF) (2016) (?)

ISBN: 9783668574977 (?) bzw. 3668574979, in Deutsch, GRIN Publishing, neu, E-Book

Versandkostenfrei innerhalb von Deutschland
Von Händler/Antiquariat
Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1, University of applied sciences, Cologne, language: English, abstract: The thesis examines the product communication in consideration of different cultural circumstances and the development of cultural adaption. First, it outlines the general problem, which international and global action organizations have by facing foreign cultures. The Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1, University of applied sciences, Cologne, language: English, abstract: The thesis examines the product communication in consideration of different cultural circumstances and the development of cultural adaption. First, it outlines the general problem, which international and global action organizations have by facing foreign cultures. The problems guide inevitable to the relevance for economy and the mentioned organizations. Due to the work with and for human beings, also limitations are topic. The study also examines the product communication, as part of the marketing mix and under reflection of the pressure triangle. Then, the focus will be set on the cultures, as well as the specific markets in India and China. The thesis illustrates the intercultural product communication based on the observations of the companies Sony, Microsoft, Samsung and Apple. Their products PS4, Xbox One, Galaxy S6 Edge+ and IPhone 6S Plus, will be referred to each core strategy and the cultural characteristics in China respectively India. Once one has been to the USA, Italy, Germany, other foreign countries or even China or India, one travels with subconscious stereotypes and prejudices. In consequence of educational background, advertisement, friends and other influences cultural imaginations originate without doing it willful. Now to fit the real cultural requirements one has to study the culture in detail. Lieferzeit 1-2 Werktage
Bestellnummer des Händlers: 50077907
Bestellnummer bei der Plattform Buecher.de: 731645766
Kategorie: E-Book
Daten vom 01.12.2017 19:28h
ISBN (andere Schreibweisen): 3-668-57497-9, 978-3-668-57497-7
9783668574977 - Patrizio Basso: Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China - Buch
2
Patrizio Basso (?):

Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China (2016) (?)

ISBN: 9783668574977 (?) bzw. 3668574979, in Deutsch, GRIN Verlag, neu, E-Book, elektronischer Download

E-Book zum Download
Von Händler/Antiquariat
Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1, University of applied sciences, Cologne, language: English, abstract: The thesis examines the product communication in consideration of different cultural circumstances and the development of cultural adaption. First, it outlines the general problem, which international and global action organizations have by facing foreign cultures. The problems guide inevitable to the relevance for economy and the mentioned organizations. Due to the work with and for human beings, also limitations are topic. The study also examines the product communication, as part of the marketing mix and under reflection of the pressure triangle. Then, the focus will be set on the cultures, as well as the specific markets in India and China. The thesis illustrates the intercultural product communication based on the observations of the companies Sony, Microsoft, Samsung and Apple. Their products PS4, Xbox One, Galaxy S6 Edge+ and IPhone 6S Plus, will be referred to each core strategy and the cultural characteristics in China respectively India. Once one has been to the USA, Italy, Germany, other foreign countries or even China or India, one travels with subconscious stereotypes and prejudices. In consequence of educational background, advertisement, friends and other influences cultural imaginations originate without doing it willful. Now to fit the real cultural requirements one has to study the culture in detail.
Bestellnummer des Händlers: 2406561
Bestellnummer bei der Plattform Ciando.de: 492106070
Kategorie: Bücher
Schlüsselwörter: Wirtschaft > Marketing,Verkauf
Daten vom 01.12.2017 19:28h
ISBN (andere Schreibweisen): 3-668-57497-9, 978-3-668-57497-7
9783668574977 - Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China als eBook von Patrizio Basso - Buch
3

Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China als eBook von Patrizio Basso (?)

ISBN: 9783668574977 (?) bzw. 3668574979, in Deutsch, GRIN Publishing, neu, E-Book, elektronischer Download

Von Händler/Antiquariat
Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China ab 16.99 EURO
Bestellnummer des Händlers: 30832564
Bestellnummer bei der Plattform Ebook.de (EB): 21326570209
Kategorie: eBooks > Wirtschaft
Daten vom 01.12.2017 19:28h
ISBN (andere Schreibweisen): 3-668-57497-9, 978-3-668-57497-7

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