Net Words, Creating High-impact Online Copy - 6 Angebote vergleichen
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Net Words: Creating High-Impact Online Copy by
~EN US
ISBN: 9780071380393 bzw. 0071380396, vermutlich in Englisch, McGraw Hill, Vereinigte Staaten von Amerika, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Lagernd, zzgl. Versandkosten.
Bells and whistles may grab a customer's attention, but words make the sale "The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'--an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."--Christopher Locke, author of "Gonzo Marketing": Winning Through Worst Practices, and co-author of "The Cluetrain Manifesto." "The best book I've seen on writing for the Web."--Dr. Ralph F. Wilson, Web Marketing Today "Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet --and Nick knows copy." --John Audette Founder & Publisher, The Adventive Knowledge Exchange In "Net Words," emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services "Net Words" offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.
Bells and whistles may grab a customer's attention, but words make the sale "The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'--an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."--Christopher Locke, author of "Gonzo Marketing": Winning Through Worst Practices, and co-author of "The Cluetrain Manifesto." "The best book I've seen on writing for the Web."--Dr. Ralph F. Wilson, Web Marketing Today "Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet --and Nick knows copy." --John Audette Founder & Publisher, The Adventive Knowledge Exchange In "Net Words," emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services "Net Words" offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.
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Net Words, Creating High-impact Online Copy (2001)
EN PB NW
ISBN: 9780071380393 bzw. 0071380396, in Englisch, Mcgraw-Hill Education - Europe, Taschenbuch, neu.
Lieferung aus: Niederlande, Vermoedelijk 4-6 weken.
bol.com.
Bells and whistles may grab a customer's attention, but words make the sale. 'The ancients rightly distrusted rhetoric that made 'the worse argument appear the better' - an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox' - Christopher Locke, author of Gonzo Marketing: Winning T... Bells and whistles may grab a customer's attention, but words make the sale. 'The ancients rightly distrusted rhetoric that made 'the worse argument appear the better' - an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox' - Christopher Locke, author of Gonzo Marketing: Winning Through Worst Practices , and co-author of The Cluetrain Manifesto .'The best book I've seen on writing for the Web' - Dr. Ralph F. Wilson, Web Marketing Today . 'Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet - and Nick knows copy' - John Audette Founder and Publisher, The Adventive Knowledge Exchange .In Net Words , emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention; differentiate your business from its competitors online; dramatically increase sales from your site; build customer loyalty; and, breathe new life into your customer services. Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.Taal: Engels;Afmetingen: 18x210x137 mm;Gewicht: 326,00 gram;Verschijningsdatum: december 2001;ISBN10: 0071380396;ISBN13: 9780071380393; Engelstalig | Paperback | 2001.
bol.com.
Bells and whistles may grab a customer's attention, but words make the sale. 'The ancients rightly distrusted rhetoric that made 'the worse argument appear the better' - an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox' - Christopher Locke, author of Gonzo Marketing: Winning T... Bells and whistles may grab a customer's attention, but words make the sale. 'The ancients rightly distrusted rhetoric that made 'the worse argument appear the better' - an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox' - Christopher Locke, author of Gonzo Marketing: Winning Through Worst Practices , and co-author of The Cluetrain Manifesto .'The best book I've seen on writing for the Web' - Dr. Ralph F. Wilson, Web Marketing Today . 'Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet - and Nick knows copy' - John Audette Founder and Publisher, The Adventive Knowledge Exchange .In Net Words , emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention; differentiate your business from its competitors online; dramatically increase sales from your site; build customer loyalty; and, breathe new life into your customer services. Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.Taal: Engels;Afmetingen: 18x210x137 mm;Gewicht: 326,00 gram;Verschijningsdatum: december 2001;ISBN10: 0071380396;ISBN13: 9780071380393; Engelstalig | Paperback | 2001.
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Net Words: Creating High-Impact Online Copy (2001)
EN PB US
ISBN: 9780071380393 bzw. 0071380396, in Englisch, McGraw-Hill Education, New York, NY, Taschenbuch, gebraucht.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, worldofbooks, WEST SUSSEX, Goring-By-Sea, [RE:4].
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Trade paperback.
Von Händler/Antiquariat, worldofbooks, WEST SUSSEX, Goring-By-Sea, [RE:4].
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Trade paperback.
4
Symbolbild
Net Words: Creating High-Impact Online Copy (2001)
EN PB US
ISBN: 9780071380393 bzw. 0071380396, in Englisch, McGraw-Hill Education, Taschenbuch, gebraucht.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, Better World Books UK, FIFE, Dunfermline, [RE:4].
Trade paperback.
Von Händler/Antiquariat, Better World Books UK, FIFE, Dunfermline, [RE:4].
Trade paperback.
5
Symbolbild
Net Words: Creating High-Impact Online Copy (2001)
EN PB US
ISBN: 9780071380393 bzw. 0071380396, in Englisch, McGraw-Hill Education, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, Free State Books, MD, Halethorpe, [RE:5].
Softcover.
Von Händler/Antiquariat, Free State Books, MD, Halethorpe, [RE:5].
Softcover.
6
Symbolbild
Net Words: Creating High-Impact Online Copy (2001)
EN PB US
ISBN: 9780071380393 bzw. 0071380396, in Englisch, McGraw-Hill Professional, Taschenbuch, gebraucht.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, AwesomeBooksUK, OXON, PO BOX 318, [RE:5].
Paperback.
Von Händler/Antiquariat, AwesomeBooksUK, OXON, PO BOX 318, [RE:5].
Paperback.
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