Von dem Buch Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About haben wir 2 gleiche oder sehr ähnliche Ausgaben identifiziert!
Falls Sie nur an einem bestimmten Exempar interessiert sind, können Sie aus der folgenden Liste jenes wählen, an dem Sie interessiert sind:
100%: Kate Newlin: Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About (ISBN: 9781615920860) Prometheus Books, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
100%: Kate Newlin: Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night for, and Tell All Your Friends About (ISBN: 9781591026877) 2009, Prometheus Books, in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
5 Angebote vergleichen
Bester Preis: € 9,62 (vom 19.02.2018)1
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, And Tell All Your Friends About
EN NWISBN: 9781591026877 bzw. 1591026873, in Englisch, PROMETHEUS BOOKS, neu.
Lieferung aus: Kanada, In Stock, plus shipping.
Kate Newlin, Books, Business and Finance, Marketing and Sales, Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, And Tell All Your Friends About, What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm? Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands—brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones. Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:• Are there common characteristics that enable passion brands to become carriers of personal meaning?• What is the financial impact on a company that produces a passion brand?• Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don’t work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product’s characteristics, from size and color to how it should be marketed. Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.
Kate Newlin, Books, Business and Finance, Marketing and Sales, Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, And Tell All Your Friends About, What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm? Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands—brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones. Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:• Are there common characteristics that enable passion brands to become carriers of personal meaning?• What is the financial impact on a company that produces a passion brand?• Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don’t work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product’s characteristics, from size and color to how it should be marketed. Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.
2
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About (2009)
EN NW EB DLISBN: 9781591026877 bzw. 1591026873, in Englisch, 292 Seiten, Prometheus Books, neu, E-Book, elektronischer Download.
Lieferung aus: Vereinigte Staaten von Amerika, ebook for download, Free shipping.
What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm? Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands—brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones. Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions: • Are there common characteristics that enable passion brands to become carriers of personal meaning? • What is the financial impact on a company that produces a passion brand? • Do passion brands create a halo over the stock prices? She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don’t work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging "brand democracy" in which users can help decide a product’s characteristics, from size and color to how it should be marketed. Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike. Kindle Edition, Format: Kindle eBook, Label: Prometheus Books, Prometheus Books, Product group: eBooks, Published: 2009-04-09, Release date: 2009-04-09, Studio: Prometheus Books, Sales rank: 1696148.
What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm? Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands—brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones. Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions: • Are there common characteristics that enable passion brands to become carriers of personal meaning? • What is the financial impact on a company that produces a passion brand? • Do passion brands create a halo over the stock prices? She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don’t work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging "brand democracy" in which users can help decide a product’s characteristics, from size and color to how it should be marketed. Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike. Kindle Edition, Format: Kindle eBook, Label: Prometheus Books, Prometheus Books, Product group: eBooks, Published: 2009-04-09, Release date: 2009-04-09, Studio: Prometheus Books, Sales rank: 1696148.
3
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
EN USISBN: 1591026873 bzw. 9781591026877, in Englisch, Prometheus Books, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
accounting,accounting and finance,advertising,business and investing,consumer behavior,marketing,marketing and sales, What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm? Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones. Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions: Are there common characteristics that enable passion brands to become carriers of personal meaning? What is the financial impact on a company that produces a passion brand? Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging "brand democracy" in which users can help decide a product's characteristics, from size and color to how it should be marketed. Pass.
accounting,accounting and finance,advertising,business and investing,consumer behavior,marketing,marketing and sales, What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty and lasting enthusiasm? Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones. Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions: Are there common characteristics that enable passion brands to become carriers of personal meaning? What is the financial impact on a company that produces a passion brand? Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging "brand democracy" in which users can help decide a product's characteristics, from size and color to how it should be marketed. Pass.
4
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
EN NW EBISBN: 9781615920860 bzw. 1615920862, in Englisch, Prometheus Books, neu, E-Book.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Passion-Brands~~Kate-Newlin, Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About, NOOK Book (eBook).
Passion-Brands~~Kate-Newlin, Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About, NOOK Book (eBook).
5
Symbolbild
Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night for, and Tell All Your Friends About
EN HC NWISBN: 9781591026877 bzw. 1591026873, in Englisch, Prometheus Books, gebundenes Buch, neu.
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Passion-Brands~~Kate-Newlin, Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night for, and Tell All Your Friends About, Hardcover.
Passion-Brands~~Kate-Newlin, Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night for, and Tell All Your Friends About, Hardcover.
Lade…