Selling War : A Critical Look at the Military's PR Machine
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9781612347721 - Alvarez, Steven J.: Selling War
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Alvarez, Steven J.

Selling War

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN US

ISBN: 9781612347721 bzw. 161234772X, in Englisch, Potomac Books Inc, PTMBK, PTMBK, gebraucht.

28,89 ($ 31,40)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, in-stock.
In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush?s famous PR stunt in which an aircraft carrier displayed the banner? Mission Accomplished,? the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences?that is, the Western media?by ignoring Iraqi citizens and the wider Arab population, and by playing mere lip service to the directive: "Put an Iraqi face on everything. In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Steven J. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military?s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez?s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.
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9781612347721 - Steven J. Alvarez: Selling War: A Critical Look at the Militarys PR Machine
Steven J. Alvarez

Selling War: A Critical Look at the Militarys PR Machine

Lieferung erfolgt aus/von: Kanada EN NW

ISBN: 9781612347721 bzw. 161234772X, in Englisch, Potomac Books, neu.

28,75 (C$ 42,70)¹
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Lieferung aus: Kanada, In Stock, plus shipping.
Steven J. Alvarez, Books, Selling War: A Critical Look at the Militarys PR Machine, In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner Mission Accomplished, the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences-that is, the Western media-by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to Put an Iraqi face on everything. In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.  .
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9781612347721 - Alvarez, Steven J.: Selling War
Alvarez, Steven J.

Selling War

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN NW EB

ISBN: 9781612347721 bzw. 161234772X, in Englisch, Potomac Books, neu, E-Book.

32,16 ($ 34,95)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, Ebook for download.
History, In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner Mission Accomplished, the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiencesthat is, the Western mediaby ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to Put an Iraqi face on everything. In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq. eBook.
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9781612347721 - Steven J. Alvarez: Selling War
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Steven J. Alvarez

Selling War

Lieferung erfolgt aus/von: Vereinigtes Königreich Großbritannien und Nordirland EN HC NW

ISBN: 9781612347721 bzw. 161234772X, in Englisch, Potomac Books Inc, gebundenes Buch, neu.

22,86 (£ 19,19)¹ + Versand: 4,77 (£ 4,00)¹ = 27,63 (£ 23,19)¹
unverbindlich
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, 3 - 5 working days.
Failure to communicate In the spring of 2004, army reservist and public affairs officer StevenJ. Alvarez waited to be called up as the U.S. military stormed Baghdadand deposed Saddam Hussein. But soon after President Bush's famousPR stunt in which an aircraft carrier displayed the banner MissionAccomplished, the dynamics of the war shifted. Selling War recountshow the U.S. military lost the information war in Iraq by engaging thewrong audiences, that is, the Western media, ignoring Iraqi citizensand the wider Arab population, and playing mere lip service to thedirective: put an Iraqi face on everything. In the absence of effectivecommunication from the U.S. military, the information void wasswiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts tocreate and maintain a successful, stable country were complicatedand eventually frustrated. Steven J. Alvarez couples his experiences as a public affairs officerin Iraq with extensive research on communication and governmentrelations to expose why communications failed and led to the breakdownon the ground. A revealing glimpse into the inner workingsof the military's PR machine, where personnel become stewards ofpresidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executedin Iraq. Alvarez's candid account demonstrates how a fundamentallack of understanding about how to wage an information war has ledto the conditions we face now: the rise of ISIS and the return of U.S.forces to Iraq.
5
9781612347721 - Steven J. Alvarez: Selling War: A Critical Look at the Military's PR Machine
Steven J. Alvarez

Selling War: A Critical Look at the Military's PR Machine

Lieferung erfolgt aus/von: Vereinigte Staaten von Amerika EN HC NW

ISBN: 9781612347721 bzw. 161234772X, in Englisch, Potomac Books, gebundenes Buch, neu.

22,89 ($ 24,88)¹
versandkostenfrei, unverbindlich
Lieferung aus: Vereinigte Staaten von Amerika, In Stock.
Selling-War~~Steven-J-Alvarez, Selling War: A Critical Look at the Military's PR Machine, Hardcover.
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