Ethical Marketing and the New Consumer - 11 Angebote vergleichen

Lieferung aus: Kanada, Lagernd, zzgl. Versandkosten.
What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales. Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase. But ethical marketing isn’t just about environmentalism, it’s far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. As a brand manager or producer, it’ll give you useful tools to help you understand your Key Ethical Values. How to market and sell them. It’ll blow away a few myths and probably surprise you with a few new facts and statistics. It looks at the positive and negative sides of big brands. And how to avoid greenwash, ethicalwash and becoming a victim of Brand Terrorism. A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what they don’t. The book comes with a support website –www.ecoethicalmarketing.info – to allow comment, feedback, links and brands to publish their own case studies.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Book Depository US.
What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales. Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase. But ethical marketing isn’t just about environmentalism, it’s far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. As a brand manager or producer, it’ll give you useful tools to help you understand your Key Ethical Values. How to market and sell them. It’ll blow away a few myths and probably surprise you with a few new facts and statistics. It looks at the positive and negative sides of big brands. And how to avoid greenwash, ethicalwash and becoming a victim of Brand Terrorism. A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what they don’t. The book comes with a support website –www.ecoethicalmarketing.info – to allow comment, feedback, links and brands to publish their own case studies., Hardcover, Ausgabe: 1, Label: Wiley, Wiley, Produktgruppe: Book, Publiziert: 2009-09-15, Studio: Wiley, Verkaufsrang: 1781584.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Steelhead Enterprises.
What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales.Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase.But ethical marketing isn’t just about environmentalism, it’s far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers.As a brand manager or producer, it’ll give you useful tools to help you understand your Key Ethical Values. How to market and sell them.It’ll blow away a few myths and probably surprise you with a few new facts and statistics. It looks at the positive and negative sides of big brands. And how to avoid greenwash, ethicalwash and becoming a victim of Brand Terrorism.A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what they don’t.The book comes with a support website –www.ecoethicalmarketing.info – to allow comment, feedback, links and brands to publish their own case studies. Hardcover, Ausgabe: 1, Label: Wiley, Wiley, Produktgruppe: Book, Publiziert: 2009-09-15, Studio: Wiley, Verkaufsrang: 2336484.

Lieferung aus: Deutschland, E-Book zum Download.
What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales.Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase.But ethical marketing isn’t just about environmentalism, it’s far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers.As a brand manager or producer, it’ll give you useful tools to help you understand your Key Ethical Values. How to market and sell them.It’ll blow away a few myths and probably surprise you with a few new facts and statistics. It looks at the positive and negative sides of big brands. And how to avoid greenwash, ethicalwash and becoming a victim of Brand Terrorism.A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what they don’t.The book comes with a support website –www.ecoethicalmarketing.info – to allow comment, feedback, links and brands to publish their own case studies. Kindle Edition, Ausgabe: 1, Format: Kindle eBook, Label: Wiley, Wiley, Produktgruppe: eBooks, Publiziert: 2009-10-24, Freigegeben: 2009-10-16, Studio: Wiley, Verkaufsrang: 293132.

Lieferung aus: Deutschland, E-Book zum Download.
What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales.Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase.But ethical marketing isn’t just about environmentalism, it’s far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers.As a brand manager or producer, it’ll give you useful tools to help you understand your Key Ethical Values. How to market and sell them.It’ll blow away a few myths and probably surprise you with a few new facts and statistics. It looks at the positive and negative sides of big brands. And how to avoid greenwash, ethicalwash and becoming a victim of Brand Terrorism.A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what they don’t.The book comes with a support website –www.ecoethicalmarketing.info – to allow comment, feedback, links and brands to publish their own case studies. Kindle Edition, Ausgabe: 1, Format: Kindle eBook, Label: Wiley, Wiley, Produktgruppe: eBooks, Publiziert: 2009-10-24, Freigegeben: 2009-10-16, Studio: Wiley, Verkaufsrang: 295568.

Lieferung aus: Deutschland, E-Book zum Download.
What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales.Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase.But ethical marketing isn’t just about environmentalism, it’s far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers.As a brand manager or producer, it’ll give you useful tools to help you understand your Key Ethical Values. How to market and sell them.It’ll blow away a few myths and probably surprise you with a few new facts and statistics. It looks at the positive and negative sides of big brands. And how to avoid greenwash, ethicalwash and becoming a victim of Brand Terrorism.A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what they don’t.The book comes with a support website –www.ecoethicalmarketing.info – to allow comment, feedback, links and brands to publish their own case studies. Kindle Edition, Ausgabe: 1, Format: Kindle eBook, Label: Wiley, Wiley, Produktgruppe: eBooks, Publiziert: 2009-10-24, Freigegeben: 2009-10-16, Studio: Wiley, Verkaufsrang: 475116.

Lieferung aus: Deutschland, Lieferbar in 1 - 2 Wochen.
Vital tactics and strategies for marketers who want to connect with the ethical values of consumers Consumers today face more ethical buying decisions than ever before. Particularly those consumers who feel strongly about the environment often treat buying green as an ethical and moral imperative. Empowered, informed, and willing to make a political point with their dollars, these consumers are calling the shots. Brands need to pay attention and learn to market to them. Ethical Marketing and the New Consumer explores and explains the various types of consumers and mindsets and presents techniques and channels to the ethical consumer market. The author identifies 50 ethical values that matter to consumers and uses case studies to show how great brands are winning over ethical consumers-or losing them. Chris Arnold (London, UK) is founder and Creative Partner at FEEL, the UK's leading specialist agency in the art of ethical marketing. He was previously a creative director at Saatchi & Saatchi and has worked at a number of other top ad agencies. gebundene Ausgabe, 14.08.2009.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, The Book Depository US [58762574], Gloucester, ., United Kingdom.
Brand New Book. Vital tactics and strategies for marketers who want to connect with the ethical values of consumers Consumers today face more ethical buying decisions than ever before. Particularly those consumers who feel strongly about the environment often treat buying green as an ethical and moral imperative. Empowered, informed, and willing to make a political point with their dollars, these consumers are calling the shots. Brands need to pay attention and learn to market to them. Ethical Marketing and the New Consumer explores and explains the various types of consumers and mindsets and presents techniques and channels to the ethical consumer market. The author identifies 50 ethical values that matter to consumers and uses case studies to show how great brands are winning over ethical consumers--or losing them. Chris Arnold (London, UK) is founder and Creative Partner at FEEL, the UK s leading specialist agency in the art of ethical marketing. He was previously a creative director at Saatchi Saatchi and has worked at a number of other top ad agencies.

Von Händler/Antiquariat, THE SAINT BOOKSTORE [51194787], Southport, MSY, United Kingdom.
BRAND NEW, Ethical Marketing and the New Consumer: Marketing in the New Ethical Economy, Chris Arnold, Vital tactics and strategies for marketers who want to connect with the ethical values of consumers Consumers today face more ethical buying decisions than ever before. Particularly those consumers who feel strongly about the environment often treat buying green as an ethical and moral imperative. Empowered, informed, and willing to make a political point with their dollars, these consumers are calling the shots. Brands need to pay attention and learn to market to them. Ethical Marketing and the New Consumer explores and explains the various types of consumers and mindsets and presents techniques and channels to the ethical consumer market. The author identifies 50 ethical values that matter to consumers and uses case studies to show how great brands are winning over ethical consumers--or losing them. Chris Arnold (London, UK) is founder and Creative Partner at FEEL, the UK's leading specialist agency in the art of ethical marketing. He was previously a creative director at Saatchi & Saatchi and has worked at a number of other top ad agencies.

Von Händler/Antiquariat, ExtremelyReliable [8304062], Richmond, TX, U.S.A.