TheGreen Marketing Manifesto by ( Author ) ON Oct-29-2007, Hardback
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buecher.de GmbH & Co. KG, [1].
This book aims to provide a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The author admits that it is a very tricky proposition full of promise and pitfalls. It will mean different things to different companies, small and large, ethical and mainstream. If not handled correctly, green marketing will fail.Green marketing has to prove that it is sustainable against three key factors:- Commercial outcomes- Environmental outcomes- Cultural outcomes.The first two outcomes are fairly obvious, it is the third outcome, the cultural shift that is perhaps the most important. Within the framework of cultural outcomes, the author addresses the deeper and more complex issue that consumerism is to blame for at least part of the problem. Consumerising green issues, for instance creating 'cool' or 'luxury' green brands, whilst not confronting the underlying patterns of attitude and behaviour (excessive individual gratification at all costs) is likely to be counterproductive. We need to move on from adopting a few 'green behaviours' towards a real cultural shift.The book offers some examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace.This book is not a polemic, it is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing.2007. 256 p.Versandfertig in über 4 Wochen, Hardcover.

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Von Händler/Antiquariat, books4you88.
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon.We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable.  True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good.The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably.  It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt. Hardcover, Ausgabe: 1, Label: Wiley, Wiley, Produktgruppe: Book, Publiziert: 2007-12-17, Studio: Wiley, Verkaufsrang: 605648.

Von Händler/Antiquariat, Slategray Ventures [56373034], Riverside, CA, U.S.A.
Shipped within 24 hours. 100% Refund Guaranteed. Good copy with average wear. Comes with dust jacket if published with one - DJ may have some tears and rubbing.

Von Händler/Antiquariat, Cambridge Books [61610077], Cambridge, United Kingdom.
Hardback with pictorial boards, internally clean, no damage, general shelf wear. Very good condition.

Von Händler/Antiquariat, il pensatoio di gandolfi laura e c. snc [58839129], Pegognaga, MN, Italy.
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