Advanced Web Metrics with Google Analytics By 9780470253120
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Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Apple Orchard Books.
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI. Paperback, Ausgabe: 1, Label: Sybex, Sybex, Produktgruppe: Book, Publiziert: 2008-03-31, Studio: Sybex, Verkaufsrang: 1469409.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, Book Deals [60506629], Lewiston, NY, U.S.A.
Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Introduction. Part I: Measuring Success. Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business. Chapter 2: Available Methodologies. Chapter 3: Where Google Analytics Fits. Part II: Using Google Analytics Reports. Chapter 4: Using the Google Analytics Interface. Chapter 5: Top 10 Reports Explained. Part III: Implementing Google Analytics. Chapter 6: Getting Started. Chapter 7: Advanced Implementation. Chapter 8: Best Practices Configuration Guide. Chapter 9: Google Analytics Hacks. Part IV: Using Visitor Data to Drive Website Improvement. Chapter 10: Focus on Key Performance Indicators. Chapter 11: Real-World Tasks. Appendix: Recommended Further Reading. Index.

Lieferung aus: Vereinigte Staaten von Amerika, Versandkostenfrei.
Von Händler/Antiquariat, Yankee Clipper Books [54992501], Windsor Locks, CT, U.S.A.
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Lieferung aus: Niederlande, 1-8 werkdagen.
Barts Boeken.
Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to: Measure your web traffic, its sources and vis..., Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to: Measure your web traffic, its sources and visitor engagements and understand its impact on ROI Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts Discover the benefits of ad version testing and the insight multivariate testing can bring With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.Taal: Engels;Afmetingen: 20x233x185 mm;Gewicht: 567,00 gram;Verschijningsdatum: april 2008;ISBN10: 0470253126;ISBN13: 9780470253120; Engelstalig | Paperback | 2008.

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