The Advertising Handbook (Media Practice) [Paperback]
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Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: USA.
Von Händler/Antiquariat, Bookbarn International.
ROUTLEDGE, 1995. Paperback. Used; Good. Binding: Paperback. Number of pages: 304. Ex. Library copy - usual stamps and marks. Ships from the UK within 24 hours. Your purchase helps support authors through the Book Author Resale Right. Bookbarn International Inventory #446317.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, Brit Books, Buckinghamshire, Milton Keynes, [RE:5].
***SIMPLY BRIT*** We have dispatched from our UK warehouse books of good condition to over 1 million satisfied customers worldwide. We are committed to providing you with a reliable and efficient service at all times. Paperback.

Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Wisepenny.
The Advertising Handbook unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates it explores the competitive practices and discourses which govern the industry and those who work in it discussing topics including agency structures, advertiser-agency relationships and regulation. Sean Brierley examines the reasons why companies and organisations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success. The Advertising Handbook challenges conventional wisdoms about advertising's power and authority to offer a realistic assessment of its role in business. It also covers the changing definition of advertising with a look at the new communications' agencies. It will be essential reading for anyone studying or teaching advertising or hoping to work in the industry. Paperback, Label: Routledge, Routledge, Produktgruppe: Book, Publiziert: 1995-12-24, Studio: Routledge, Verkaufsrang: 9075619.

Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, zzgl. Versandkosten, Verandgebiet: EUR.
Von Händler/Antiquariat, Cornish Trader, CORNWALL, Helston, [RE:5].
Ex-library book with usual marks and stamps. Nov 30, 1995.

Lieferung aus: Vereinigte Staaten von Amerika, zzgl. Versandkosten, Verandgebiet: DOM.
Von Händler/Antiquariat, ExtremelyReliable, TX, Richmond, [RE:4].
Paperback.