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100%: D'Alessandro, David F., with Michele Owens: Brand Warfare : 10 Rules for Building the Killer Brand (ISBN: 9780071381079) 2001, Erstausgabe, in Englisch, Taschenbuch.Nur diese Ausgabe anzeigen…
78%: Owens, Michele, D''Alessandro, David F.: Brand Warfare: 10 Rules for Building the Killer Brand By D (ISBN: 9780071362931) 2001, Erstausgabe, in Englisch, Broschiert.Nur diese Ausgabe anzeigen…
Brand Warfare : 10 Rules for Building the Killer Brand
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Brand Warfare : 10 Rules for Building the Killer Brand (2001)
EN PB US FEISBN: 9780071381079 bzw. 0071381074, in Englisch, New York, NY: McGraw-Hill, 2001, New York, NY, Taschenbuch, gebraucht, Erstausgabe, mit Einband.
Von Händler/Antiquariat, Bienville Books [778537], Baton Rouge, LA, U.S.A.
Soft Cover. Near Fine/Paper Wraps. Advance Reading Copy (ARC). 6 x 9". Advance Uncorrected Proof. Some light edgewear, small chip to top edge of front panel, light crease to top edge of rear panel, otherwise fine; interior is clean and tight, appears unread. D'Alessandro, CEO of the John Hancock insurance group, discusses the importance of creating and maintaining a brand, the image a consumer thinks of when he hears a company name. Drawing on his former career in advertising and public relations, D'Alessandro discusses such clients as Orville Redenbacher ("We literally thought he was insane" but he "taught me.the power of a good brand to trump all rhyme or reason in the marketplace"). Includes a discussion of how to build a brand, sticking with one simple image, and remembering that a company's brand is its most critical asset. 153 pages. Size: 6 x 9".
Soft Cover. Near Fine/Paper Wraps. Advance Reading Copy (ARC). 6 x 9". Advance Uncorrected Proof. Some light edgewear, small chip to top edge of front panel, light crease to top edge of rear panel, otherwise fine; interior is clean and tight, appears unread. D'Alessandro, CEO of the John Hancock insurance group, discusses the importance of creating and maintaining a brand, the image a consumer thinks of when he hears a company name. Drawing on his former career in advertising and public relations, D'Alessandro discusses such clients as Orville Redenbacher ("We literally thought he was insane" but he "taught me.the power of a good brand to trump all rhyme or reason in the marketplace"). Includes a discussion of how to build a brand, sticking with one simple image, and remembering that a company's brand is its most critical asset. 153 pages. Size: 6 x 9".
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Brand Warfare: 10 Rules for Building the Killer Brand (2001)
EN NW FE EB DLISBN: 9780071381079 bzw. 0071381074, in Englisch, 240 Seiten, McGraw-Hill Education, neu, Erstausgabe, E-Book, elektronischer Download.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, الكتاب الإليكتروني للتحميل, الشحن مجاناً.
Powerful lessons on how to build and sustain your own "killer brand" Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market. At the same time, he creates an entertaining picture of the marketing business with anecdotes that convey a keen sense of the absurdities of corporate life, balanced by a tremendous respect for the consumer. This tough-minded, funny, and refreshingly candid book gives you a proven roadmap for marketing success as you learn: *Why every business needs a good brand to compete *Why consumers need good brands as much as good brands need them *Why sycophancy from the agency and meddling from inside the company will sink your campaign every time *About sponsorship: how to avoid being taken, and how to make the investment pay for your brand *Why it's as important to market your brand to your employees as it is to your customers *Why every business decision should be filtered through the prism of the brand, Kindle Edition, الطبعة: 1, تنسيق: Kindle eBook, التسمية: McGraw-Hill Education, McGraw-Hill Education, مجموعة المنتجات: eBooks, ونشرت: 2001-04-20, تاريخ الإصدار: 2001-04-20, ستوديو: McGraw-Hill Education, رتبة المبيعات: 956333.
Powerful lessons on how to build and sustain your own "killer brand" Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market. At the same time, he creates an entertaining picture of the marketing business with anecdotes that convey a keen sense of the absurdities of corporate life, balanced by a tremendous respect for the consumer. This tough-minded, funny, and refreshingly candid book gives you a proven roadmap for marketing success as you learn: *Why every business needs a good brand to compete *Why consumers need good brands as much as good brands need them *Why sycophancy from the agency and meddling from inside the company will sink your campaign every time *About sponsorship: how to avoid being taken, and how to make the investment pay for your brand *Why it's as important to market your brand to your employees as it is to your customers *Why every business decision should be filtered through the prism of the brand, Kindle Edition, الطبعة: 1, تنسيق: Kindle eBook, التسمية: McGraw-Hill Education, McGraw-Hill Education, مجموعة المنتجات: eBooks, ونشرت: 2001-04-20, تاريخ الإصدار: 2001-04-20, ستوديو: McGraw-Hill Education, رتبة المبيعات: 956333.
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