Marketing Strategy: A Decision-focused Approach with Gamar Software
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Marketing Strategy: A Decision-focused Approach with Gamar Software (2002)
ENISBN: 9780071199070 bzw. 0071199071, in Englisch, McGraw Hill Higher Education.
Lieferung aus: Vereinigtes Königreich Großbritannien und Nordirland, Versandkosten nach: USA.
Von Händler/Antiquariat, Anybook Ltd.
McGraw Hill Higher Education, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In very good condition. Book is still in original plastic wrappers., 800grams, ISBN:9780071199070.
Von Händler/Antiquariat, Anybook Ltd.
McGraw Hill Higher Education, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In very good condition. Book is still in original plastic wrappers., 800grams, ISBN:9780071199070.
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Marketing Strategy: A Decision-focused Approach with Gamar Software (2002)
EN PB USISBN: 9780071199070 bzw. 0071199071, in Englisch, McGraw Hill Higher Education, Taschenbuch, gebraucht.
Von Händler/Antiquariat, Anybook Ltd. [312675], Lincoln, United Kingdom.
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In very good condition. Book is still in original plastic wrappers.
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In very good condition. Book is still in original plastic wrappers.
3
Marketing Strategy: A Decision-focused Approach with Gamar Software (2002)
EN PB USISBN: 9780071199070 bzw. 0071199071, in Englisch, 4. Ausgabe, McGraw Hill Higher Education, Taschenbuch, gebraucht.
Lieferung aus: Vereinigte Staaten von Amerika, Usually ships in 1-2 business days.
Von Händler/Antiquariat, Bookbarn International US.
This is a flexible, short, paperback text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. - New and updated mini-cases at the start of each chapter introduce and illustrate major concepts and strategies to help students connect book concepts to real world marketing strategy situations and problems. - Increased global coverage is integrated in detailed examination throughout the text to illustrate how marketing strategy must strive to become more customer-oriented and more flexible in rapidly changing domestic and global competitive environments. - Advances in information technology are discussed, together with the role these advances play in impacting environmental, competitive, and customer information. Students will analyse the kinds of marketing information available and learn about the tools and procedures used to gather and evaluate this information, and understand the growing role of the Internet in market opportunities. Paperback, Ausgabe: 4th International student edition, Format: International Edition, Label: McGraw Hill Higher Education, McGraw Hill Higher Education, Produktgruppe: Book, Publiziert: 2002-05-01, Studio: McGraw Hill Higher Education, Verkaufsrang: 15537635.
Von Händler/Antiquariat, Bookbarn International US.
This is a flexible, short, paperback text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. - New and updated mini-cases at the start of each chapter introduce and illustrate major concepts and strategies to help students connect book concepts to real world marketing strategy situations and problems. - Increased global coverage is integrated in detailed examination throughout the text to illustrate how marketing strategy must strive to become more customer-oriented and more flexible in rapidly changing domestic and global competitive environments. - Advances in information technology are discussed, together with the role these advances play in impacting environmental, competitive, and customer information. Students will analyse the kinds of marketing information available and learn about the tools and procedures used to gather and evaluate this information, and understand the growing role of the Internet in market opportunities. Paperback, Ausgabe: 4th International student edition, Format: International Edition, Label: McGraw Hill Higher Education, McGraw Hill Higher Education, Produktgruppe: Book, Publiziert: 2002-05-01, Studio: McGraw Hill Higher Education, Verkaufsrang: 15537635.
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Marketing Strategy: A Decision-focused Approach with Gamar Software
EN PB NWISBN: 9780071199070 bzw. 0071199071, in Englisch, McGraw Hill Higher Education; 4I.S.ed edition, Taschenbuch, neu.
Von Händler/Antiquariat, New Book Sale [52953497], London, United Kingdom.
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Die Beschreibung dieses Angebotes ist von geringer Qualität oder in einer Fremdsprache. Trotzdem anzeigen
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