Von dem Buch e-Consumers in the Era of New Tourism haben wir 2 gleiche oder sehr ähnliche Ausgaben identifiziert!
Falls Sie nur an einem bestimmten Exempar interessiert sind, können Sie aus der folgenden Liste jenes wählen, an dem Sie interessiert sind:
100%: Erkan Sezgin: e-Consumers in the Era of New Tourism (ISBN: 9789811000874) 2016, Springer, Springer, Springer, in Englisch, auch als eBook.Nur diese Ausgabe anzeigen…
100%: Erkan Sezgin: e-Consumers in the Era of New Tourism (ISBN: 9789811000850) Springer-Verlag Gmbh, Broschiert.Nur diese Ausgabe anzeigen…
e-Consumers in the Era of New Tourism - 4 Angebote vergleichen
Bester Preis: € 79,38 (vom 21.02.2017)1
e-Consumers in the Era of New Tourism
DE HC NWISBN: 9789811000850 bzw. 9811000859, in Deutsch, Springer-Verlag Gmbh, gebundenes Buch, neu.
Lieferung aus: Deutschland, Versandkostenfrei.
e-Consumers in the Era of New Tourism: This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism `prosumer` at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing. Englisch, Buch.
e-Consumers in the Era of New Tourism: This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism `prosumer` at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing. Englisch, Buch.
2
e-Consumers in the Era of New Tourism (2016)
EN NW EB DLISBN: 9789811000874 bzw. 9811000875, in Englisch, Springer, Springer, Springer, neu, E-Book, elektronischer Download.
Lieferung aus: Brasilien, in-stock.
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
3
e-Consumers in the Era of New Tourism
EN NW EB DLISBN: 9789811000874 bzw. 9811000875, in Englisch, Springer-Verlag, neu, E-Book, elektronischer Download.
Lieferung aus: Deutschland, E-Book zum Download.
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism prosumer at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing. Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is currently Associate Professor and Deputy Dean of Tourism in the Faculty at Anadolu University.
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism prosumer at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing. Erkan Sezgin, PhD. received his graduate and PhD degrees from the Tourism Management faculty of Anadolu University. Erkan Sezgin specializes in information communication technology applications concerning tourism, as well as the travel business and airline industry. His research, consisting mainly of journal articles and conference papers, focuses on corporate branding and information technologies, primarily of travel and airline companies. He is currently Associate Professor and Deputy Dean of Tourism in the Faculty at Anadolu University.
Lade…